Interview Q&A
How long have you been in business?
40 Years Shepard was founded in 1974
What is your primary product or service?
All printed matter from plastic point of purchase displays to fully personalized direct mail packages. Shepard also offers consulting services.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Frank Casale had an early start learning the graphic arts from his father also a printer by trade when he was 13. Early in his career, Frank served as a lithographer in the U.S. Navy, managing print facilities in two locations. He later held positions with Singer Sewing Machine, Lithoid and Webcraft Technologies. After an 18 year career in production management and sales at Webcraft, Frank joined Shepard Printing Corporation as Vice-President in 1988. In 1992, Frank assumed the position of President and CEO
How do you differentiate yourself from other businesses in your category and area?
Shepard differentiates itself from other printers by offering a virtually unlimited product range. While typical printers must fit a project to their existing equipment Shepard pairs a customers needs to the most efficient equipment in the best geographical location. We maximize efficiencies through strategic planning in all aspects of a job from concept to delivery. Because of our vast knowledge and experience in a very wide product base Shepard can offer an aspect of consulting with all print orders.